Decoding TikTok Marketing Calendar 2024
In 2021, TikTok surpassed all major social media platforms to become the fastest-growing app with 1 billion monthly active users. Due to its popularity, the parent company, ByteDance was valued at $223.5 billion in 2023. Currently, the TikTok app stands at
Downloaded more than 4.1 billion times.
Available in more than 158 countries and translated into 57 languages.
Had more than 1.5 billion monthly active users in 2023
Expected to reach 2 billion monthly active users by the end of 2024.
Content creators and brands have been taking serious measures to shine on this social media app as it is observed to be a vital growth platform:
TikTok has a potential ad reach of more than 1.2 billion users aged 18 and above.
Out of 5.3 billion internet users worldwide, 23% use TikTok.
Out of 4.95 billion active social media users, 24.65% use TikTok.
In the year 2024, TikTok has been creating waves with its latest developments already. In CES, Google announced that you can now watch TikTok videos on TV using Google Chromecast. This casts a wider net over its market penetration making the platform more appealing for creators and especially, for small businesses. Another notable development has been its efforts to make marketing on the platform easier with its newly released marketing calendar for 2024 specifically for small businesses to ‘survive and thrive’ on this social media platform. Let us dive deeper into it in this article.
What it is?
TikTok released a marketing calendar for 2024 for small and medium businesses to survive and thrive on the platform. Here is what’s inside it.
🤓 A month-wise strategy that is separated into quarterly divisions for small business creators who are new to marketing.
📅 Important days within each month to plan content and share a celebration/post on the platform.
📒 A campaign planner to have thoughts aligned for any campaigns and activities planned.
💡 Tips to make the most of the platform through planned content creation.
Overall, it lays down the groundwork for small business marketing on the platform. As you move further in the year and scale your business, you will figure there are several things the calendar is missing out on.
What it is not?
Though it gets you started with the right notes, it lacks many things. Starting from campaign themes to logistics. I have listed them below:
🥅 It does not lay out goals and objectives for your business or marketing campaigns or address to specific marketing challenges for your small business.
🎯It does not identify or set guidelines to identify and segment your target audience.
🛠 It is not capable of or enables you with tools for setting timelines and deadlines for your campaigns.
🙋♀️ If you are strictly adhering to this calendar, you might miss out on spontaneous opportunities that might come your way in the market or by your target audience.
🕵♂️ It is not a replacement for a comprehensive marketing strategy; you will need more expertise and guidance to make your content go viral or gain better reach for each of your campaigns.
Thus, if you are planning to follow the calendar, remember templates are generic in nature. An expert can help you with a strategy that aligns with your business goals, your market challenges, and can align efforts for getting outcomes that you are expecting specifically from different campaigns. Following templates and samples make your marketing efforts reactive.
So, should you use it?
As mentioned earlier, it is just a getting-started point. You will still need an expert to create a strategy and guide you with the direction of content creation and promotion to help you gain the most benefits from the platform. Nevertheless, a good start.
Currently, the marketing calendar is available for North America, some countries in Europe, and the Middle East regions. If you cater to audiences from these geographies, you can plan to include elements from this calendar in your TikTok marketing strategy for 2024. Additionally, keep the scope open for more efforts than suggested in the calendar.
You can download the calendar from the link here. Let me know what you think about it.